What makes certain software popular among users? Of course a great influence makes a range of its features, quality of customer support, its steady operation, etc. But why so many apps go to virtual trash even though they include all mentioned below things? The answer is quite simple: no one knows about them.
Trying to save budgets, several developers make a fatal mistake - they don’t invest in software promotion. Have you ever heard a proverb "No gain without pain"? Of course, you shouldn't take it hard and understand literally. But there is no doubt it has a kernel. ASO is the only right solution in this case.
ASO allows them reaching all potential goals in promotion:
App Store Search Optimization - is a modern approach in mobile marketing, which has become in demand according to intensive growth of mobile traffic. People start using their smartphones and tablets to study, work, communicate, etc. In this case they required useful software to realize their needs. And the challenges between application developers get stronger and stronger, so they start using all existence ways to be in the TOP.
ASO – is the main approach to reach this goal. The popularity of App Store Search Optimization is based on numerous marketing researches which demonstrate its high performance. Let’s cut to the chase and find out why your software couldn’t ever become popular without wise ASO.
Competent researches insist that 63 per cent of applications are found by users thank to common search in app stores. They just type a search request and choose the most relevant page. This information comes under Apple devices; for Android gadgets the number is a little lower – 58 per cent. So ignoring ASO means losing the biggest part of your potential users. That’s why developers invest in search optimization their time and money and get feedback in short time. And here are several reasons why they do it.
ASO allows them reaching all potential goals in promotion:
The final goal of ASO is to drive more organic traffic to your app page and increase the conversion of it. As a result people will execute the target actions and increase the popularity of your application. Such approach will also help in saving money and personal time. It means if you trust ASO to competent company it will we done in proper time and according to professional specialists’ experience.
1. Both AppStore and Google PlayStore try to build capacity by improving search algorithms. So they steer developers to get with the times.
2. As well your app is optimized as well it is ranking in search. The approach is based on increasing the number of relevant keywords and generating more and more downloads.
3. The number of organic users will grow. The app page will appear in search and people start visiting it more often.
4. You should work hard and spend a lot of time on ASO. But in the future this optimization will work on you in long-term prospects.
5. Even if users download your software time after time and store ranks it for all app store keywords you need there is always a lack of result. The point is with ASO you are able to get more without huge charges.
The main problem of ASO is in need to understand desires of your target audience. For instance, if you use the wrongs keywords in reviews and promotion don’t expect to attract new customers. So it’s much better to use services of reputable companies.
ASO optimization is actually a non-stop process, which allows the app developer to get millions of new installs.
What factors influence the App Store optimization services for iOS and Android apps?
The combination of these both factors results into store optimization (ASO), which guarantees you more app downloads.
Each app developer knows he needs store optimization (ASO), but cannot imagine how to increase the number of app downloads.
- Keyword and market research. Choosing the proper keywords is the half of your success. It’s necessary to choose the low competition keywords, which will be relevant to your business, will be not difficult and have high search traffic.
The process of the research varies depending on your app. If your app is new, you should use middle or long tail keywords, and change them gradually with higher competition and traffic. In order to get the maximum result, your mobile app must be available all over the globe.
- Search and conversion rate optimization. It still concerns the keyword optimization.
It is necessary to add the keywords to the name of your app, must be 50 characters, and add the keywords field, there should be 100 characters. There will be 150 characters in total, and there are tricks allowing to use more than 100 characters in the field.
The keywords should be added in the title at the amount of 30 characters, in the description at the amount of approximately 4000 characters. Play market optimization is similar to SEO, and the Play market shows near all the text appearing in the listing.
Test listings, such as app icon, feature screenshots and images in order to increase conversion rate and the number of installs thanks to the same traffic.
Monitor the main ASO KPI. It’s necessary to track all the KPIs related to the ASO. It means tracking all the keywords rankings and rankings of your competitors, each country organic installs number, top chart ranking, revenue from in-app advertisings, conversion rate to install, updates of your competitors, changes in listings etc.
Keep in mind that APP Store ASO and Google Play Market ASO are different things. Remember that you can improve your Play Market ASO keywords rankings with the help of four simple steps:
The keywords rankings will be updating once your updates are accepted, it means it’s possible to do live search at the same or the next day to find out the impact of the optimization done. It’s recommended to use the same ASO tool for tracking your mobile app’s ranking changes.
You should realize that your keywords rankings will be changing over time; they might get better or worse, might not change at all and remain the same. It is recommended to watch them in 1-7 days after updates and find out their trend.
The App Reviews is a complex agency, which will save you from numerous problems with ASO. Our company is targeted on software promotion in AppStore and Google PlayStore. We have 3 years of successful experience of app optimization and can be proud of having more than 15 000+ happy clients.
Our team always reaches goals we have planned before. The App Reviews proposes customers the best solutions: you are able to choose the most proper package that meets your needs.
Remember, that the App Reviews uses only white methods so the reputation of developer is on the first place. No dangerous approaches will hurt your face in customers’ eyes.
ASO from the App Reviews includes the next aspects:
Exactly these 4 options determine the place of software in all popular stores.
Application software optimization - is a long process. In the beginning you need to put 150% of efforts and in the future you will gain spectacular results.
Remember that missing ASO means you lose the biggest marketing channel of promotion. If you aspire to make your application more popular in different stores, then don't hesitate and take profit with all advantages of App Store Search Optimization.