3 Tips to Promote App in the Apple Store
Hundreds of new applications are uploaded to the Apple store on a daily basis. No doubt, the main target of any developer is to gain popularity among the users with a modern and effective app. In fact, there are a lot of development companies, which invest serious money into own product advertisement and promotion, so independent developers will hardly count on high ranks. However, money is not the only way to make successful app promotion. Below you can find tips how to get good ranking without spending much money.
- Acquisition and Keeping
- App Store Optimization
- Make High Ratings and Reviews
The higher level of acquisition and keeping is the higher ranking the application has. That is a known fact. Just make the app, which will be able to catch fancy of thousands of users. No doubt, this will be a great challenge at the initial stage. In most cases, the developers make a lot of app releases before they have first fans. This period of app promotion is extremely important because a developer should gather, analyze and make adequate conclusions what updates or new features are required. The perfect application is possible only if a developer always interacts with users understanding the advantages and disadvantages of app orientation, performance and interface. If you consider users’ opinion the chance that you’ll be able to keep most of them is too high.
People who enjoy using your application will surely share it with their friends. It is a fine way to get new fans from different corners of the Earth.
This method to get higher ranking is considered to be one of the most popular because it requires your time and efforts instead of money. Its main advantages are to generate optimized keywords and monitor the competitors’ apps.
Keywords indicated in the app title and description will help users to search it in App Store. To get the maximum effect, you can try different keywords including the specific ones and analyze the result. You may also look through the keywords your competitors with good ranking use. Tracking this information properly, you’ll be able to make better optimization and get more downloads.
If users download you app but leave no reviews, you should solve this issue by asking people to leave comments, which are really important for other users. Interact with your customers and they will surely increase your ratings and reviews in the shortest possible time.
Do remember that the better you treat your existent and prospective customers the better they treat you.